What’s New in Proxio

How are you helping agents to monetize their contacts?

Posted on: April 28th, 2016

helping agents to monetize their contacts

Whether you are a builder/developer trying to move more product or a broker or marketing company looking to do the same on behalf of a client, bottom line is you are trying to get more consumers to buy new homes. There are many familiar ways to do this:

  • Build a website, pay to drive traffic, and hope that someone sees it;
  • Build an expensive sales center and hope a consumer comes in the front door;
  • Hold open houses for agents and hope that they do something with all those brochures you printed up for them;
  • Create a direct marketing print or digital marketing campaign and hope consumers/agents don’t unsubscribe; and, depending on your market,
  • Translate all your materials (print and online) into multiple languages in the hopes of catching the eye of one of those many foreign buyers.

Do any or all of these resonate with you?

One additional area you might consider is beefing up your effort to incent external agents to market your projects.

Why? Because, unlike the other methods described above, real estate agents have a reason to respond to your efforts… they get paid a commission if something happens.

Here are some ideas of how you might be able to do a better job in this area:

  • Help make the agent’s job easier. For example, make it stress-free for them to showcase your different properties in a more efficient manner. Sending out brochures, or even giving agents Drop Box access, are not ideal or effective ways to do this;
  • Make it easy for agents to register their clients. If they don’t feel comfortable they are going to be protected, chances are, they will pass on showcasing your properties to their clients;
  • Help agents look awesome by providing them quality materials, branded to them; and,
  • Find a way to communicate and stay in touch with them regularly. You need them to be engaged with you and your properties.

I have analyzed dozens of builder, developer, broker, and project marketing sites over the past few months and have seen few examples of companies doing the majority of what I am suggesting here. When I talk to agents, they tell me they want all these things.

Why aren’t you giving it to them? If you do, you will have a distinct advantage over those that stick to the typical methods.

Jose Perez

Contact Jose

About Jose Perez

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

Everyone wants to sell luxury real estate

Posted on: April 13th, 2016

social collaboration sells luxury real estate

Everyone wants to sell luxury real estate but not all are qualified.

What if you could help them look qualified, let them work their contacts all over the world, and then send their leads to you to close?

I’ve spoken about social collaboration before. The idea of putting your information in the hands of agents and letting them work for you is innovative and it’s coming to real estate. (Social collaboration refers to processes that help people interact and share information to help achieve a common goal. In real estate, that goal is selling property.)

Many high-end buyers are coming from outside your market. As a result, it’s imperative that you have a way to reach those buyers so that they see your luxury real estate listing. The challenge is finding those people, especially the farther away they are.

What if you could connect with agents all over the world — who know those buyers, give them the information about your property, and let them go out and find those buyers for you? The idea of social collaboration allows you to develop those relationships to the point where you are able to keep tabs on activity and determine which are the best agents working for you.

Social media connects the world.  Brokerages and agents need to think outside their normal sales and marketing channels, and look for ways to connect meaningfully with the people that are most motivated to make something happen — the other brokers and agents looking to make a referral fee of commission.

This effort, like any other, requires a plan and execution to be successful. Some things to consider as you explore how social collaboration can help your luxury real estate sales:

  • Make sure you have a database of other brokers and agents you can connect to;
  • Give them a professional and consistent way to showcase your properties;
  • Stay in constant contact with them so that you, and your property are top of mind; and,
  • Reach out to them as you see them exposing your property to their network of clients.

Connect with me, if you’d like to learn more about social collaboration and its benefits.

Regards - Jose Perez

ABOUT THE AUTHOR

Jose PerezJose Perez

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

Adopt Social Collaboration to Ensure a Successful 2016

Posted on: January 8th, 2016

amplify social collaboration

2015 trends you should adopt in 2016: Social Collaboration

If you read my last blog of 2015 I highlighted several trends that you should adopt in 2016 to gain an edge on the competition. Over the next few weeks, I’m taking each of those trends and expanding on why I think it’s important that you take a serious look.

Let’s take a closer look at Social Collaboration.

Social Collaboration refers to processes that help people interact and share information to help achieve a common goal. In real estate, that goal is selling property.

Typical real estate marketing involves making a financial commitment to push your information out into the market place (i.e. brochures, email campaigns, syndication, etc.), so that hopefully someone sees your information, and more importantly, actually takes some action and reaches back out to you. You have no way, other than very general analytics (i.e. open rates, click-throughs, etc.), to gain a true understanding as to who is actually doing something with your information.

With Social Collaboration, instead of pushing your information out, you’re putting information in the hands of the people that can best do something with it — incentivized real estate agents. Using Social Collaboration you can directly communicate with those agents as they expose your property to their contacts. Furthermore, because you have a direct connection, you are able to see who is engaged with your property and how/where they are exposing that property. As a result, you have a much better opportunity to measure ROI on those activities.

In a socially connected world, real estate marketing in this manner gives you the insight and control to create a more powerful real estate sales platform that can achieve your goals more efficiently than traditional methods. If you are serious about taking your company to the next level, Social Collaboration is something to explore and, eventually, embrace.

Connect with me, if you’d like to learn how you can leverage Social Collaboration.

Here is to an AWESOME 2016!

2015 Trends That You Should Adopt to Ensure a Successful 2016

Posted on: December 18th, 2015

2015 business trends adopt real estate 2016

Leverage these real estate business trends in 2016

2015 has been a crazy year full of excitement, change, and opportunity for the real estate industry. 2016 promises to be provide more of the same; I want to dedicate some time to this year’s highlights (in no particular order) …and how you can leverage them in 2016.

#1 Global real estate – Expanding your business internationally

I’ve been writing a lot about this lately and I hope you see its importance. If you’re not plugged in to the global real estate reality, you’re missing opportunities…a lot of opportunities. This doesn’t just mean plugging into a global agent or broker network, it means translating marketing materials into multi-lingual websites and brochures, having multi-cultural and multi-lingual agents, and understanding the nuances of how people in different parts of the world do business.

Again, even in global cities, there are those that have not embraced this concept. It’s even worse in not so global cities where this phenomenon has quietly taken hold. Be a leader, embrace the global real estate opportunity and you will develop a huge advantage in your market.

#2 The sharing economy

Having just an office is not enough. Having a great website is not enough. Having an MLS is not enough either. But having global connections is a strategic advantage for real estate professionals. Why wouldn’t you give motivated agents more ways to make money?

How do you, as real estate professionals, participate in the global marketplace? How are you leveraging the Sharing Economy?

The Sharing Economy promotes to peer-to-peer-based sharing of access to goods and services coordinated through community-focused online technology platforms. The sharing economy provides expanded access to products, services and talent. Uber and Airbnb are leading the way in other industries and this concept is just starting to be introduced in the real estate industry. You owe it to yourself to explore how this consumer trend can change the way you market properties.

#3 Keeping up with consumer expectations

This is a constant theme of mine and, although there is more attention being paid to this, our industry is still woefully lacking in this area. We still rely too much on independent contractors to consistently deliver a great experience before, during, and after the sale. The reality is it’s just not happening.

Think about all consumer-centric brands (i.e. Amazon, Zappos, Apple, Starbucks, etc.) that have carved out huge pieces of their markets specifically because they know how to create amazing consumer experiences online and offline. You can shine in your market if you can take the lead like some of these other organizations have done.

#4 Promote your performance at the Hyperlocal level

Like consumer experience, positioning yourself as the expert in your local and micro markets (both online and offline) is a huge opportunity for you to differentiate yourself. And I am not just talking about your local competitors, but Zillow, Realtor, and the other national portals that just can’t do what you can on at this level.

Stop talking about how great your company and agents are and start talking about how you have information about the market consumers need in order to sell or buy homes. That information is one of the foundations of delivering a great consumer experience.

 #5 Responsive design cannot be ignored

Speaking of foundations for a great consumer experience, I’d be remiss if I didn’t bring responsive design back into the discussion once again. It’s been around for years, but 2015 appears to be the year that the other shoe is finally dropping. Mobile usage has skyrocketed (it now exceeds desktop browsing) and directly affects how the real estate industry has to communicate and collaborate.

Real estate consumers are mobile; if your site is not built on responsive design principles, your prospects and clients will not have a good experience.

Adding further fuel to the fire, Google’s algorithms recognize if you are not responsive, and your search rankings are directly affected. That’s two strikes against you if you don’t adapt to modern web principles like responsive design.

The opportunity here is that, like everything else, our industry is slow to adapt. Therefore, if you are an early adopter of responsive design in everything you do online, you’re going to look great and offer consumers a better experience than your competitor who is not doing so.

Additionally, this is also a great way to show agents in the market that you get it. Any younger agent is probably going to have this high on their list of wants from a company they would work for.

#6 Digital marketing is cheaper, faster and more efficient

Although this one seems obvious, it’s shocking how many brokerages still don’t utilize digital marketing platforms and analytics tools that exist. If you are using digital marketing you are tracking analytics, trends, and other important information that allows you to save money, better run your business, and make the right decisions.

Thanks for reading and all the wonderful comments you provide throughout the year.

Here is to an AWESOME 2016!

 

USForex Announces Partnership with Real Estate Network Proxio

Posted on: December 8th, 2015

Relationship Will Save Buyers Transactions Fees, Exchange Pricing on International Real Estate Purchases

USForexNew York, December 3, 2015 USForex, a technology-driven international money transfer provider that’s facilitated more than $50 billion in global transactions, today announced a partnership with Proxio Inc., the leading networking and marketing platform for real estate. The relationship gives hundreds of thousands of real estate professionals an easy way to instantly save thousands on international real estate transactions by using USForex’s exchange interface.

international money transfer provider“Real estate brokerages, like many US businesses, are starting to see the substantial dent currency risk can have on their bottom line,” said Jason Kumpf, Partner Relationships Manager at USForex, and a real estate expert. “Our platform will help thousands of real estate professionals not only save their clients money, but better understand how to manage costs when buying abroad. We’re excited to be a part of this growing market.”

The collaboration builds on years of relationship building with the Proxio World team and its users. Proxio joins a distinguished list of USForex partners.

“This is just the beginning of extensive collaboration, as we work closer with real estate brokerages, and developers to offer a comprehensive solution for them to attract and best serve international real estate buyers,” Kumpf said.

About USForex

USForex provides a smarter, online alternative to existing currency exchange services. USForex is a wholly-owned subsidiary of the OzForex Group, one of the world’s largest online international money transfer providers.

The OzForex Group is a global provider of online international payment services for consumer and business clients. OzForex Group technology also powers international money transfer services of Travelex, Moneygram, ING Direct, Macquarie International Money Transfers, and other international financial institutions. Established in 1998 with the aim of providing clients with a better deal, the OzForex Group has offices in Sydney, Toronto, San Francisco, London, Hong Kong, and Auckland.

For more information on USForex, visit www.usforex.com.

About Proxio Inc.

Proxio LogoProxio, Inc. is a Silicon Valley-based technology company that builds and hosts award-winning SaaS services (B2B2C) for the real estate industry on a proprietary platform. Proxio enables developers, brokers & agents to accelerate sales through collaborative digital marketing that increases local, global, and social exposure. Real estate professionals use Proxio to market themselves and their listings worldwide, in 19 languages and 55 currencies, and to build business networks across geographic and cultural borders. Over 700,000 agents currently use Proxio to promote more than 3.5 million listings from nearly 150 countries. Founded in 2007, the Proxio network is Connecting the World of Real Estate. For more information, visit www.proxio.com.

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Global Real Estate – Are You Ready?

Posted on: December 2nd, 2015

Global Real Estate

I live in Miami, a very international city. Our real estate is being bought by South Americans, Europeans, and coming soon, the Chinese. It’s exciting to watch what is happening here and how many brokerages and developers investigating better ways to reach these international buyers.

The same can be said for many other markets around the U.S. There are obvious ones such as Miami, New York, Los Angeles, Houston, Los Angeles, San Francisco, and Seattle. However, if you think global real estate is limited to these gateway cities, you are mistaken.

Some examples of global real estate trends in other national markets:

With the concentration of higher learning institutions and technology companies in the Boston area there are more and more Indians, Chinese, and other foreign nationals buying real estate;

  • Come to Broward County, Florida (north of Miami) this time of year and you will notice a preponderance of Canadian license plates because so many have bought winter homes there;
  • Greenville, SC was a sleepy little Southern town until BMW came to town about 20 years ago. Walk around downtown today and you will hear lots of German being spoken as many executives of BMW, and their supplier companies, have relocated; and,
  • Las Vegas is a magnet for foreigners who love the gambling and shows. You know what else they love, buying property there!

This is not just an opportunity in the U.S… foreign brokers and developers are seeing similar trends in their countries:

  • Indian developers trying to get Indian nationals living abroad to come back and invest in their growing real estate market;
  • Dubai trying to diversify their buyer base in a maturing real estate market;
  • Spaniards trying to bring in investment to take advantage of the great deals after years of recession; and,
  • Brazilians trying to capitalize on a weak currency and the attention of World Cup and Olympic visitors.

Getting the point? Real estate has truly become a global business.

Are you ready to plug into and profit from these growing opportunities, engage with agents and consumers half way around the world and communicate with agents and consumers that might not speak your language?

You can capitalize on the significant opportunities that exist and will continue to arise for years to come. There are tools and technologies being leveraged by developers and brokers worldwide, and you should use them to incorporate global real estate surge into your business model.

It’s easier than you think. Let’s connect and discuss how you can promote your business to the global market

Regards, Jose

 

ICREA Delegates Gather in San Diego During NAR Convention

Posted on: November 16th, 2015

November 14, 2015

Alex Representatives of many of the member countries, as well as observes and TRC instructors, met in San Diego today for a meeting of the International Consortium of Real Estate Associations (ICREA). Delegates came together to discuss 2016 initiatives and hear updates on a variety of 2015 projects, including preparation for the launch of a newly designed WorldProperties.com website.

“We are very pleased to be here in San Diego during the NAR annual convention and exposition to meet face-to-face with our member associations,” says Gilles Ricour de Bourgies, outgoing chair of the ICREA board. “It gives us the opportunity to bring everyone up to speed on the good progress ICREA has made this past year in regaining the momentum lost during the economic global crisis.”

Says Ricour de Bourgies, “Most of our member associations markets have returned to a pre-crisis level of membership, or are nearly there. ICREA is happy to see a growing interest in being part of worldwide network of industry associations focusing on business and advocacy. Global investment is heating up in both traditional investor markets as well as in newly emerging one, including a number in Africa. Organized real estate is once again able to focus on the global marketplace now that domestic matters are well in hand.” A stable ICREA forms the ideal platform for such engagement.

During the ICREA member meeting, technology partner Proxio gave a sneak preview of the newly designed property marketing site (pictured right). Proxio has invested in the development of a streamlined and more user friendly search tool for consumers and professionals to find properties and WorldProperties-affiliated professionals around the globe. The new site will be rolled out in early 2016.

ICREAOther business included reports on international coalitions that are working to develop property measurement standards and high level industry professional ethics. ICREA is a signatory to the various coalitions and is a member of the board of trustees for the international ethics coalition.

Ricour de Bourgies, who represents the French real estate association FNAIM, concludes his term next month in conjunction with the groups’ annual plenary. He will remain on the 2016 board as immediate past chair. Assuming the role of chair is Dale Ripplinger, a broker from Regina, Saskatchewan, representing the Canadian Real Estate Association.

“We are very pleased to pass reigns to the Canadian Real Estate Association,” says Thijs Stoffer, ICREA CEO. “Their long-standing leadership and commitment to the principles of global cooperation is a great asset to the organization.”

Are you positioned to capture the strong growth potential and attract international clients in Florida?

Posted on: November 2nd, 2015

Proxio Developer Showcase can help you improve your marketing so you can connect, engage and sell more!Florida is one of the major U.S. destinations of international residential real estate buyers. Approximately 25 percent of foreign homebuyers purchasing in the U.S. buy Florida properties.

NAR’s 2015 survey shows that foreign sales remain an important segment of Florida’s residential market.

3 Compelling Reasons Developers Should Connect with More Agents and Buyers Around the World:

  • International unit sales captures 12 percent of Florida’s residential market, compared to four percent nationally.
  • 69 percent of Florida REALTORS® have international clients (up from 52 percent a year ago), compared to the national average of 35 percent.
  • The dollar volume of international sales totaled $23.7 billion, 24 percent of Florida’s residential dollar volume of sales (19 percent a year ago), compared to eight percent nationally.

Proxio Developer Showcase can help you improve your marketing so you can connect, engage and sell more!

Proxio’s all-in-one marketing solution provides everything builders and developers need to market new developments online, drive international sales, and track marketing results.

With Proxio Developer Showcase, Florida builders and developers can create a new global marketing channel for their business using Proxio’s worldwide network of thousands of agents to harness the ‘power of the crowd’ to promote their developments to buyers internationally. The platform’s unique global collaboration model helps Florida developers quickly and easily expand their consumer reach.

Proxio to Host Private Preview of Digital Marketing and Collaboration Solution for Sarasota, Florida Builders and Developers

Posted on: November 2nd, 2015

Proxio Developer Showcase helps developers expand global reach, connecting with agents around the world to maximize visibility and accelerate sales.

Sarasota, FL (November 2, 2015) Proxio, Inc., provider of the world’s most powerful digital marketing and collaboration solutions for the global real estate industry to host private preview event of its platform to Sarasota area builders and developers.

The event will be held in Sarasota at 2pm on November 10. Maria Mull, Senior Vice President for Proxio will host. Ms. Mull is an executive advisor to builders, developers, and real estate organizations who represent new communities. She will be available for consultation after the preview.

Proxio’s all-in-one marketing solution provides everything builders and developers need to market new developments online, drive international sales, and track marketing results. The platform’s unique global collaboration model helps Florida developers expand their consumer reach in an area where NAR reports international unit sales captures 12 percent of Florida’s residential market, compared to four percent nationally, and 69 percent of Florida REALTORS® have international clients (up from 52 percent a year ago), compared to the national average of 35 percent.

With Proxio Developer Showcase, Florida builders and developers can create a new global marketing channel for their business using Proxio’s worldwide network of thousands of agents to harness the ‘power of the crowd’ to promote their developments to buyers internationally.

Developers interested in attending the private preview event can contact Jodi Lawler at j.lawler@proxio.com.

 

ABOUT PROXIO, INC.
Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio’s award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio’s subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.

PRESS INQUIRIES
Denessa Munsterman
Proxio, Inc.
T: 404-358-7509
F: 855-515-3400
d.munsterman@proxio.com
www.proxio.com

Proxio to Host Private Preview of Digital Marketing and Collaboration Solution for Tampa, Florida Builders and Developers

Posted on: November 2nd, 2015

Proxio Developer Showcase helps developers expand global reach, connecting with agents around the world to maximize visibility and accelerate sales.

Tampa, FL (November 2, 2015) Proxio, Inc., provider of the world’s most powerful digital marketing and collaboration solutions for the global real estate industry to host private preview event of its platform to Tampa area builders and developers.

The event will be held in Tampa at 10am on November 10. Maria Mull, Senior Vice President for Proxio will host. Ms. Mull is an executive advisor to builders, developers, and real estate organizations who represent new communities. She will be available for consultation after the preview.

Proxio’s all-in-one marketing solution provides everything builders and developers need to market new developments online, drive international sales, and track marketing results. The platform’s unique global collaboration model helps Florida developers expand their consumer reach in an area where NAR reports international unit sales captures 12 percent of Florida’s residential market, compared to four percent nationally, and 69 percent of Florida REALTORS® have international clients (up from 52 percent a year ago), compared to the national average of 35 percent.

With Proxio Developer Showcase, Florida builders and developers can create a new global marketing channel for their business using Proxio’s worldwide network of thousands of agents to harness the ‘power of the crowd’ to promote their developments to buyers internationally.

Developers interested in attending the private preview event can contact Jodi Lawler at j.lawler@proxio.com.

 

ABOUT PROXIO, INC.
Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio’s award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio’s subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.

PRESS INQUIRIES
Denessa Munsterman
Proxio, Inc.
T: 404-358-7509
F: 855-515-3400
d.munsterman@proxio.com
www.proxio.com

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